Enjoy the taste of nembutsu

I met people who were somehow afraid of reciting nembutsu for many times, or using a nenju of 108 beads as a help in their recitation, thinking that this might become a jiriki (1) effort. So, I thought of presenting to you a short and relaxed questions and answers dialogue in order to express my opinion about this, and to disperse their tensions and worries.

Question: It is said that in Jodo Shinshu the number of recitation is not important. So we do not need to say nembutsu many times in order to be born in the Pure Land.
Answer: Yes, it is true.

Question - discrimination in the saving activity of Amida?

"There is no heart far from Amida,

but a covered bowl of water cannot reflect the moon.

Once a friend asked me the following question:

"Why is that one person is ready for the nembutsu and others obviously not. And assumed the nembutsu comes only from the Buddha to us, as taught by Shinran, does the Buddha chose between those he wants to save now and those he does´nt want to save yet?"